Low bidders is one of the most common complaints I see people have when it comes to selling jobs. Especially when people are using lead services, they complain that it’s a “race to the bottom” and there are “too many low bidders” and they “can’t compete with these low bidders”.

Yes, there are always low bidders. Yes, you can beat them. In this video, we talk about the psychology of sales and how to deal with low bidders mentally, and how you can still win bids even when you are not the low price.

It’s not all about price. Trust trumps price every single time. This video is about how to build trust, and how to “win” on all the non-price factors in an estimate. When you win on all the other factors, the low price doesn’t win.

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